Providing Jewelry Copywriting & Content Marketing Services for All Your Jewelry Needs
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SEO Authority & Relationship Builder
Use strategic SEO techniques to drive traffic to your site and build trust and authority in your market.
By attracting your ideal clients with engaging content that offers multiple touchpoints each month and growing your brand’s loyal clientele, you'll keep curious visitors returning for more and foster authentic relationships that last.
Includes:
2 SEO-Optimized Blog Posts per Month - Includes formatted copy, minimum 2 photos per post, and keyword research.
4 Social Media Posts per Month - One to promote each blog post (includes: copy + 5 hashtags per post).
2 Email Newsletters per month - Topic specific per month (includes: suggested photos per newsletter).
$975*
*Includes copy only. Please ask about campaign creation and scheduling available for an additional fee.
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Website Foundation Framework
First impressions matter.
According to Forbes it only takes a person 50 milliseconds to form an opinion about your website. So, let’s start you off right!
Boost your online presence with SEO-optimized website copy that captivates and converts. Cultivate a loyal following using a compelling opt-in lead magnet and a welcoming email series that makes every subscriber feel valued and appreciated.
Includes:
Website Copy - Whether you are setting up a new website or updating/rebranding an existing site, you’ll want to communicate your true brand voice and the value you provide. Includes copy for 3 pages (example: home, about, work with us) @ 1000 words max per page.
Lead Magnet Opt-in - Spark connections and start building and nurturing your ideal clients with an enticing email opt-in lead magnet (Includes copy and design in Canva for a downloadable PDF between 3-5 pages, depending on your specific lead-magnet needs)
Welcome Email Sequence -Welcome emails have top open rates, grabbing attention when interest is highest. Use this chance to value your clients. Our 4-email welcome sequence deepens relationships, guiding new subscribers on a journey of connection and brand discovery.
$2,250*
*Package includes copy only for Website Pages & Welcome Email Sequences. Does not include website design or Email sequence campaign design, creation or scheduling within your ESP. Please ask about welcome email sequence campaign creation and scheduling with your ESP which is available for an additional fee.
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Marketing Strategy Stress Reliever
Need a little backup?
Are sleepless nights, anxious hair-twirling, and overthinking about your next move for your business and marketing goals keeping you up at night?
We all love a good dose of focused guidance and accountability in our business, but sometimes it’s hard to figure out where to turn for personalized help and advice.
May I suggest…
My 'Done with You' content marketing strategy calls. These calls help relieve the stress of your most common question: 'What's my next step and how do I implement it?'
It’s like having a business partner to brainstorm ideas, plan your content, and build a strategy that helps you stay on track and exceed your business goals.
You’ll get peace of mind, accountability, and actionable steps to keep you moving forward with ease.
It’s time. Let’s do this!
$375*
*For three (3), one-hour sessions per month
*3-month minimum commitment required*
A La Carte Copywriting and Content Marketing Services for All Your Jewelry Needs.
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Transform your jewelry brand with our Holistic Marketing and Content Strategy Copy & Coaching Package, where soulful, brand-aligned copy meets strategic marketing.
Dedicated to authentically growing your business, we'll craft a consistent and impactful marketing plan to foster genuine connections with your intended audience to elevate your brand presence and drive meaningful engagement with intention.
Includes:
Market Research, SEO Strategy and Keyword Research & #Hashtags for Social Media
3-Month Content Marketing Calendar/Schedule
2 SEO-Optimized Blog Posts per month *Copy only with format/photo suggestions
4 Social Media Blurbs (Posts) per month *Copy only with #hashtags
2 Email Newsletters per month *Copy and CTA only, with newsletter template and photos suggestions to fit your brand message and make an impact
1 LinkedIn Article per month *Copy, CTA and #Hashtags only with suggestions for links to website, blog or landing page to fit your brand message and marketing goal
4 LinkedIn Posts per month *Copy with #hashtags and CTA only
Bonus - Two, 1-hour content strategy calls per month with Shelly.
$ 5,700 (Per 3 Month Contract)
*Includes copy only. Please ask about campaign design creation and/or scheduling available for an additional fee.
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Create Desire with Product Descriptions.
Do you want tantalizing jewelry product descriptions with an impact that’ll have your customer’s mouths watering and your products in their cart?
Hell YES!
*Prices vary based on project and scope of work and start at .75 cents per word or $50 per description basted on project details. Minimum Project - $350.
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Engage. Educate. Empower.
Add value and build your brand with enticing, SEO-driven blog posts that incorporate engaging, persuasive writing to help you grow and maintain trusting, authentic relationships with your loyal fans.
When done right, blogs are one of the easiest, and more cost-effective ways to strategically market your company and boost your SEO.
Well, hello, Google!
*Starting at $300.00
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Email Sequences & Newsletters
According to Litmus, from this Hubspot post, “On average, email drives an ROI of $36 for every dollar spent, higher than any other channel.”
Pretty impressive, right?
The fastest, easiest way to make an impact and help build brand awareness is to create captivating email marketing messages that introduce your brand, highlight your latest products, tell your authentic story, build trust, engage your target audience and inspire them to take action.
Email Newsletters starting @ $100 each.
Email Welcome Sequences starting @ $125 each.
Email Sales Sequences starting @ $150 each.
*Other email sequence info & pricing available on request.
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Opt-in copy to capture visitor emails and build value for your customers along with Lead Gen docs (Canva created PDF’s) designed to add more value for your clients while educating and entertaining them.
*Starting at $300 and up for copy and Canva designed PDF’s.
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Have a new product or collection, an online course, a new book, creative class, themed retreat, mastermind event or a soulful metaphysical festival for your customers?
Then you’ll want an eye-catching, action-oriented landing/splash page to get the word out, create some buzz and capture emails and sign-ups for it!
This short copy ‘squeeze’ page is written to have quite the impact and bring in the leads and sales you want for a successful event.
*Rates starting at $500 and up.
*Copy only with mock-up (wire frame) design in Google Docs.
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First Impressions Make an Impact!
Clear, concise, captivating copy that speaks directly to your target audience and incorporates search engine optimization (SEO) and compelling writing geared to WOW! and inspire visitors to take action.
Yes, yes, yes, please!
*Starting at $450 per web page up to 1000 words
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Need Someone to Look Over Your Shoulder?
Do you ever feel like your words lack the shine they need to make an impact?
Don’t worry - I’m here to put the luster back into your words and make them glow!
*Prices start at 6-cents per word and may vary based on scope of project, technical aspect & deadline requirements.
Other Services Offered
Content Marketing Roadmaps & Calendars ~ Content Strategy Consultations ~ Taglines & Slogans ~ Educational Articles ~ Website Audits ~ SEO Keyword Research ~ Ghostwriting ~ Social Media Posts ~ Canva Graphic Designs ~ and more.
*Prices for the above projects are on a case-by-case basis and vary based on project length and work/research required. Please contact me for a quote.
*All services require a 50% deposit to retain space on my calendar and secure a start date for your project, with the final balance due prior to releasing the final (edited) draft of assets.
Words You Need To GLOW!
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Providing you with copywriting and content marketing tips, business and jewelry industry trends, along with super cool jewelers and brands that capture my heart.
Plus ~ feel-good vibes and inspiration to uplift your mind, body & spirit to help you live your life to the fullest and enjoy every day!
Thanks for being here. I appreciate you.
Peace, Love & Pearls… Gems, Jewels and Words!
Cheers!
~ Shel ~
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Spam is rude and TOTALLY annoying! We’re not annoying. At least we hope not.
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We hope you’re down with that.
P.S. You’d tell us if we were annoying, right?!