Premium Copywriting for Jewelers

GIA-Trained. FTC-Aware. Industry-Trusted.


A Professional Jewelry Copywriter helps you:

  • Write SEO & AEO optimized content to increase your sales revenue

  • Establish authority & trust to create genuine connections with your target audience

  • Build lasting relationships with customers who are loyal to your brand

  • Get discovered in search results and become visible in AI overviews

  • Be positioned to be credited and referenced in AI answers—so buyers find, trust, and choose you.


A professional SEO/AEO copywriter and digital marketer optimizes your content across search, shopping, and social channels to improve your visibility and increase your revenue.


Hey there, I’m Shelly.

Your SEO/AEO experienced copywriter and content marketing strategist.

Backed by 20+ years of jewelry-industry experience and 6+ years as a copywriter, I specialize in creating soulful, SEO + AEO-Driven Copy for Your Brain, Body & Brand.

I create copy that Sells

Providing copywriting and content marketing services for Jewelry Brands, Holistic Wellness Companies, Metaphysical & Spiritual Businesses, the Travel & Tourism Industry, and Conscious Creatives; I Position You to be Searched, Seen and Cited.

Book an Intro Call - It's FREE!

As a certified jewelry copywriter and content marketer with professional jewelry industry education and experience, I provide SEO + AEO-driven content that converts and strategic marketing services designed to get you searched, seen, and cited by the engine optimization powers-that-be!

Saving you time and money while helping you land more dream clients and increase your sales by writing outstanding copy that converts is what I do.

As a GIA Graduate (Pearls), a CPAA Certified Pearl Specialist, and a Certified Copywriter and Digital Marketer specializing in copywriting and content creation, I leverage my 20+ years’ experience in the gem and jewelry industry to increase your online visibility and drive your audience to take action.

Partner with me to build your brand’s unique story and increase your jewelry sales with compelling, optimized copy and a solid gold content marketing strategy that encompasses your brand, your ethos, and your goals.

Imagine how it’s going to feel to:

  • Take Your Time Back

  • Increase Your Sales Revenue

  • Boost Your Brand’s Visibility

  • Finally Build the Company of Your Dreams

It’s time for you to explore these options by hiring a…

Professional Copywriter with Jewelry Industry Experience.

Don’t wait another day. Build the business you desire. Book your free call now.

Oh, yes! Let’s Chat.

Jewelry Credit: Custom Black-Diamond Ring: Todd Reed. Wood Heart Pendant: John Ford. Pearl Gemstone Bracelet, Silver Hoop Earrings, Silver Stackable Rings: MiShel Designs. USMC Sgt. Wade D. Wilson Memorial Cuff: Hero Bracelets. Photo Credit: Egan Eye Photography, Casa Grande, Arizona.

Write Your Way to Freedom is a prestigious comprehensive copywriting program. In order to become certified, students must complete the extensive program, take advantage of the support available to them, and build businesses that get their clients results. Certified students have learned effective copywriting techniques and use these techniques in an ethical way. Plus, they have access to continued education and support throughout their copywriting career.

Here’s what some of my amazing clients have to say…

 “Shelly is a fabulous copywriter! My experience working with her has been amazing.

She took the time to understand my message and then packaged it in a welcoming tone that flows with ease as you read it.

It's clear she really cares about helping you to help others and she's a dream to work with!”

~Jen Hanscom, Artisan Jeweler - Jennifer Hanscom Jewelry ~ A Source of Happiness and Empowerment


“I hired Shelly to help with my bio and prepare show notes for the upcoming launch of one of my podcasts. Shelly's work is outstanding and I use my new bio where appropriate for projects I'm involved in. And I cannot wait to use the show notes!

Shelly cared about what I wanted and made sure to spend time with me to help draw out my needs and goals so that her work not only suited what I was looking for, but would appeal to my intended audience and inspire them to respond to my calls to action.

After interviewing several copywriters, I'm glad I hired Shelly and am looking forward to a productive and fruitful working relationship together.”

— Whitnie Wiley ~ Your Guide to Doing Work You Love and Loving the Work You Do | Eight-time Bestselling Author | Speaker | Pod-caster |


A professional jewelry copywriter helps you…

Increase Sales and Build Better Customer Relationships While Saving You Time and Money.

Copywriters write your website copy, product descriptions, sales and landing pages, blogs, emails, newsletters, ad campaigns, social media content, product packaging content, and so much more.

Professional copywriters boost your SEO and AEO visibility—so you get found on Google, cited by ChatGPT, and recommended by AI tools like Perplexity, Gemini, and voice assistants when customers are looking for solutions you provide.

As a seasoned copywriter, I work closely with you to establish your unique business needs. I know how to write in your authentic brand voice and speak directly to your target audience to build likability and trust for your business.

Allow me to write SEO + AEO-driven copy for you and create online content marketing strategies to help you get seen and cited in today’s AI-powered world.

If you want website copy and product descriptions that rock - I’m your gal!

And when you need company taglines, ad campaign copy, or product label copy that makes people look twice and buy - I’m here for you!

Let’s get your content marketing plan on track for your business and turn it into your secret sales weapon.

Ready to make this happen….?

Let's Do Some Talkin’

Jewelry Copywriting & Content Marketing Services

Saving you time and money by producing quality SEO + AEO-driven copy that gets results in your business is my business.

For you, I will:

  • Create in-depth, research-backed, comprehensive content your ideal jewelry customers are searching for.

  • Utilize engaging, easy to read, accurate writing that resonates with your customers.

  • Produce clear, concise, captivating copy incorporating search engine optimization (SEO) & Answer Engine Optimization (AEO).

  • Research your business and ideal clients to position your brand as the obvious choice for the customers you want most.

See my copywriting and content marketing services menu and prices - HERE


Schedule a call. It’s free and I’m nice.
Photo%2Bby%2BBram%2BNaus%2Bon%2BUnsplash.jpg

“This is how you do it: You sit down at the keyboard and put one word after another until it’s done. It’s that easy and that hard.”

~Neil Gaiman~

Don’t let it be that hard. Take your time back!

Allow me to breathe new life into your online presence with words that convert!

Words You Need To GLOW!

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Providing you with:

  • copywriting and content marketing tips to help you soar

  • business news you can use & industry trends to watch

  • super cool jewelers and thoughtful brands that make amazing jewelry

    ~ Plus ~

soulful, feel-good vibes and bits inspiration to uplift your mind, body & spirit and help you live life to the fullest and enjoy every day!

Thanks for being here. I appreciate you.

Peace, Love & Pearly Wisdom.

Cheers!

~ Shel ~

I’m in Shel! I want your newsletters.

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We hope you’re down with that.

P.S. You’d tell us if we were annoying, right?!